It is no secret that we do not sell any kibble or extruded like products in the shop at Thrive4life Holistic Pet Food.
However, I feel it is always important to answer the ‘whys’, so-why don’t we sell kibble?
All kibble (yes, even the vet recommended brands) is manufactured through a process called extrusion.
According to Dr. Mercola, who calls it ‘the most dangerous food on the market’ writes, “Extrusion is the process used by pet food manufacturers to turn ingredient mixes into kibble. ... The result is called extrudate, which is a ribbon-like product that is subsequently knife-cut and dried. The extrusion process involves extremely high temperatures.”
The raw or low -processed pet foods that we do carry retains significant amounts of nutrients, probiotics, enzymes and natural flavor than extruded pet food. The food’s molecular structure is retained because it is done at little to no moderate temperatures and pressure, as compared to the abrasive and high temperature and pressure of extrusion which can create high quantities of free radicals, damaging the food’s molecular structure thus, causing rancid by-products.
When kibble is consumed, very high levels of free radicals can accelerate damage in the body, leading to serious conditions like arthritis, growth of tumor cells, cellular damage, lower or heightened immune system, IBD, gas and bloating, etc.
In response to that, the body loses precious antioxidants like vitamins C and E (among other things), to combat and neutralize free radicals which may create a nutrient shortfall for preserving the food and meeting other health needs. To add insult to injury, kibble pet food manufactures knowing this, put back antioxidants in their food in the form of synthetic antioxidants to preserve their food, which in my not so humble opinion, is not merit enough to undo the toxic elements of the food.
On top of the synthetic ingredients and rancid fats, all kibble (yes, especially the vet recommended brands) is extremely high in carbohydrates, click here to learn the equation to calculate how much sugar or net carbs is in your pets’ food!
Kibble needs starch to bind, which either comes from potato, corn, rice, lentils or peas, which acts as a glue to hold the kibble together.
Carnivores such as our beloved pets do not manufacture enough enzymes to break down that much carbohydrate content, they are carnivores, not herbivores, and have absolutely no dietary need to consume carbohydrates. Which is one of the reasons why raw or holistically fed pets have much smaller (and less smelly) stools than kibble fed pets.
Now, lets talk about the proteins that actually is in kibble. Remember, you can’t use fresh ingredients to add in the extrusion process, it must be already processed through a process called rendering, which turns it into a powder, i.e. egg or meat ‘product’, and that is the part that is very concerning. This is where companies can hide a lot of sins, and AFCO nor the FDA will pick up on or hassle manufactures about what ‘meat product’ actually is. That beautiful picture with the fresh-looking whole chicken or beef brisket, with all those vibrant looking fruits and vegetables on the packaging probably cost more than the ingredients itself- yikes. All marketing!
So again, why don’t we sell kibble?
Because, you will never walk in to a Whole Foods Market and find a McDonald’s restaurant in there, you will however find a McDonald’s in a Wal-Mart. That is the same concept with Thrive4life Holistic Pet Food, a health food store for pets, meaning, no ‘junk food’ sold.
There are a few good resources on the education of commercial pet foods, one of them being, the now well-known documentary, Pet Fooled.
Lucy is an avid pet mom; with dogs, cats, goats and horses to keep her busy! All of her pet 'kids' are fed a species appropriate diet with proper supplementation so she can watch them thrive. Her expertise and experience lie in nutraceutical supplementation and is a health advocate for proper diet and nutrition. Her other passions in life are schutzhund and equestrian riding.